As a committed corporate citizen, we continue to promote charity causes in benefit of the
communities served by our shopping malls, and adopt green practices that contribute to sustainable
development.
SUPPORTING THE COMMUNITY
“My Schoolbag”, a key annual CapitaLand corporate social responsibility programme, took place in
China for the fifth consecutive year in September 2014, in conjunction with the start of the new
academic year. For the second year running, CapitaLand partnered with the China Foundation for
Poverty Alleviation (CFPA) to distribute new schoolbags to about 16,000 first grade pupils from over
250 schools, including 22 CapitaLand Hope Schools.
The programme also canvassed for public donations for the first time through the collaboration with
CFPA. Including pledges from CapitaLand Hope Foundation (CHF), the philanthropic arm of
CapitaLand, the amount raised to purchase these schoolbags and stationery totalled RMB1.59
million (S$330,500). The children were also in for a treat with additional bag contents last year – each
bag contained over 100 items, including arts and crafts materials and a water bottle, on top of basic
stationery.
The event involved about 500 volunteers comprising staff, retailers and shoppers. Staff volunteers
from CapitaMall Xizhimen, CapitaMall Wangjing and CapitaMall Saihan took part in the programme.
Besides My Schoolbag, our malls held community activities in support of various causes throughout
the year. CapitaMall Wangjing initiated a winter clothes donation drive for the poor rural regions of
West China, a move that drew a warm response from the mall’s surrounding communities. CapitaMall
Xizhimen and CapitaMall Grand Canyon organised adoption events for stray cats and dogs, while the
latter also held a charity concert to rally shoppers to donate daily necessities to orphans. CapitaMall
Wuhu invited 25 underprivileged families to spend Mid-Autumn Festival in the mall.
BEING GREEN
We remain strongly committed to protecting our environment for future generations, and continue to
minimise the environmental footprint of our malls’ operations.
A recurring highlight was our participation in the World Wide Fund for Nature’s (WWF) Earth Hour
2014, the global movement to raise awareness of climate change. Our malls showed strong support
by turning off façade and non-essential lights throughout the night, beginning at 8.30pm on Saturday,
29 March 2014. Six of our malls – CapitaMall Xizhimen, CapitaMall Wangjing, CapitaMall Grand
Canyon, CapitaMall Qibao, CapitaMall Saihan and CapitaMall Wuhu – took part in the event.
Beyond Earth Hour, our malls also engaged different stakeholders in activities throughout the year to
raise awareness of climate change and the role each of us can play in conserving the environment.
CapitaMall Saihan joined hands with the local authorities to increase awareness of environmental
protection by involving shoppers in maintaining the cleanliness of the streets and bus stops, while
CapitaMall Qibao held a cycling event to promote green transportation. CapitaMall Qibao also
houses a rooftop farm that provides children and families with a hands-on approach to learning green
values, thus reinforcing the importance of environmentally friendly practices to the future generation.
Corporate Social Responsibility
Delivering Performance | 63
